why Firetree made thegoodedit
Firetree have direct buying relationships with the farmers and their families who harvest the cocoa beans
All Firetree chocolate is free from dairy and any animal products
The majority of the farmers Firetree work with are women
Luxurious volcanic chocolate
A true bean to bar chocolate from remote oceanic islands, creating a rich volcanic chocolate with its own unique taste – a chocolate to be savoured!
Firetree chocolate starts life on the small islands found in the ‘Pacific Ring of Fire’ – remote islands of the southern Pacific and Oceania regions. This is where you find the firetree, or cocoa tree. It thrives on the rich, porous volcanic soil that is found on these islands. Along with the volcanic island of Madagascar, they supply just 1% of the worlds chocolate (compared with two thirds of the worlds chocolate being sourced from Ivory Coast and Ghana) giving you an idea of just how unique this chocolate is.
Firetree only work with single estates to source their cocoa. Individual farms so they know exactly how their cocoa is farmed, and who works on the farm. The Firetree team know their farmers by name and visit them yearly – building long lasting relationships and testing the cocoa at source.
Farmers are paid two to three times the average market price to acknowledge the true partnerships involved in the creation of Firetree chocolate. Every stage of growing, harvesting, fermenting and drying is carried out in partnership. Increased time is spent farming the crops, and the land is managed so that it is not over farmed, and provides a long lasting and sustainable source of excellent cocoa, and income for the local community.
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