making it easier to shop good

putting people and planet first, without compromising on style or quality

From baby gifts which help vulnerable children, to luxury bags made from waste, The Good Edit is a collection of the most beautiful and purpose driven brands that are making a difference.

What is ‘good’?

Good to us is ensuring the fair and equal treatment of people and constantly improving to minimise our environmental footprint.

The brands you’ll find on The Good Edit share this ethos and have some incredible stories to tell of the positive contributions they’re making to the world. From luxury bags made from decommissioned fire hose, to baby products giving every penny of profit to vulnerable children – every item in our edit has an increased environmental and/ or social benefit.

We’re big believers in using business as a force for good – that’s why we’re part of the B Corp community. Although we try hard not to encourage excessive purchasing – if you’re spending anyway, we encourage you to direct that spend to brands striving to do less harm and more good.